This is the vegan tuna that tastes and looks like real fish (and is that "a fish has the same cognition as a chicken")


We've been talking about vegan alternatives to meat for several years, which try to imitate animal protein by all means - whether it's plant-based or laboratory-based - but what about fish?

The startup Good Catch comes to fill that gap, offering an alternative to fish that is difficult to distinguish from real fish, achieving with canned tuna the same thing that Impossible Foods has achieved with hamburgers.

While it is true that there were already vegan substitutes on the market that mimicked fish bars, octopus or tuna itself, Good Catch products are light years away, not only with regard to their organoleptic characteristics - according to those who have tried it, Well, it is still not available in Spain — but also in terms of its appearance. Visually, the fake tuna that they sell is not different from a normal canned tuna. And the company's discourse is the same as that of its colleagues trying to find alternatives to meat.

If you don't eat meat for moral reasons you shouldn't eat fish either

As explained in Fast company Chad Sarno, co-founder of the company, the world's fish populations are depleted or overfished, animals are eating microplastics; and fish farms can cause pollution and cause disease.

"People naturally think, 'Oh, it's fish, it's healthier than land animals," Sarno says. "But they are not looking at it from the environmental point of view of how we should start preserving our oceans and disrupting fish farms."

The co-founder also points out that, if you don't eat meat for moral reasons, you shouldn't eat fish either: "A fish has the same cognition as a chicken."

The key is in the algae

The company spent a year trying to recreate the texture of canned tuna with vegetables. They finally reached an optimal mix of six legumes –peas, soybeans, chickpeas, lentils, lima beans and beans– and algae, which give the product its necessary marine flavor.

The nutritional profile of the product is also very similar to that of tuna, thanks to the omega 3 fatty acids provided by the seaweed oil and the protein from legumes.

The company also offers substitutes for fish burgers and crab cakes, but is investigating to also manufacture a vegan version of salmon, which is, along with tuna, the most consumed fish in the United States.

Although the market for these types of vegan products is still limited, investors are clear that it is a booming segment, and the proof is that Good Catch has not lacked the money. Last summer he carried out a financing round with which he obtained 8.7 million dollars.

At the moment the product costs a lot more than a can of tuna –6 dollars for 94 grams, compared to a dollar that normal tuna can cost in the US–, but the company assures that the price will drop.

In the coming years, based on research and increased production capacity, Good Catch aims to be as affordable, if not more so, than conventional canned tuna producers. “It will taste better than tuna, it will have a better price, it will be more accessible and you will know better where it comes from,” concludes Chris Kerr, another of the founders, also in Fast company.

Images | Good catch

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