Dangerous Popsicle does food enter through the eyes?

Desserts

Does food really enter through the eyes? I think so, at least with my children it works for me to present the dishes as appetizing as possible. Apparently I am not the only one who thinks so, because designer and artist Wei Li, together with her group Bold or Italic from the city of San Francisco, have created the Dangerous Popsicles project to study how we react when food has shapes that are suitable for us. apparently "dangerous" although the colors and ingredients are appealing to us.

Would you like a treat in the shape of a cactus or microbe? Not me. Well, this is the sensory proposal that this project raises, to elucidate if we savor food first with our eyes and mind before with our taste buds. To achieve these unappetizing shapes, the sketches are printed on a 3D printer and then the silicone molds are made, as shown in the following video.

Li's goal is to push people out of their comfort zone by combining disgust and desire. As she explains: "the sweets are nothing more than water and sugar, but the ideas of deadly viruses or prickly cactus are enough to stimulate the senses, even before trying them."

It is clear that food design, the discipline that connects food with design, is an area of ‚Äč‚Äčexperimentation that is expanding towards other horizons. The Dangerous Popsicle project is a good example of this. I think the next time my kids complain about how unappetizing dinner is, I'm going to share this theory with them.

Via | Bold or italic
Directly to the Palate | Minipresso, the espresso machine to carry in your bag or backpack
Directly to the Palate | Zen garden made with Japanese sweets

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