In the Absolut world there are no labels
Absolut never ceases to amaze us with its campaigns. In Directo al Paladar we have told you about their campaign in support of gay pride day, their limited Christmas editions, or mini bar editions. Without a doubt, a lot of imagination that does not stop creating. In this case they carry out a campaign in favor of sexual minorities called In An Absolut World, There Are No Labels, In the Absolut world there are no labels.
It is a bottle of Absolut Vodka like the ones we know. The only difference is that it has no branded label. Except, in the commercial version that must contain a small label at the bottom. In this case, only with information about the campaign to which it is directed.
It will be sold in the duty free of the airports during June and in September in the rest. A very good initiative. Undressing and removing marks (prejudices?) To be everyone the same.
Via | Noctamine Directly to the Palate | Absolut mini bar Directly to the Paladar | This Christmas Absolut Masquerade
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