Pringles are not French fries
We live in a time when almost all companies in the food sector insist on defending that their products are 100% something; 100% natural, 100% healthy, 100% organic, etc. In other words, a company that sells tomato juice makes an effort to say that its juice is 100% tomato, or if another company sells potatoes with olive oil it tries to shout from the rooftops that it has 100% tomato oil. olive. Well, yesterday we got the news that Procter & Gamble, maker of Pringles, has gone to great lengths to prove that their potatoes are not potatoes. Shocking no?
And they are not potatoes and less fried for many reasons, for their "regular shape" that is not found in nature, their "uniform color" and because they "melt in your mouth".
In fact, this appetizer, says the company, is "more like a cake or a cookie because they are made from dough." Dough composed of potato flour, corn flour, wheat starch and rice flour together with fat, emulsifier, salt and other seasonings, so the potato content is reduced to 42% of the total.
And why so much trouble to prove what they are not? Well, it must be said that this not being French fries has been ruled by the British Supreme Court when explaining that this appetizer has an "artificial form" and that it contains less than 50% of what should be its main component, the potato.
Basically in this way the Pringles will save millions and millions of pounds in tax matters. Since, as a potato appetizer, he was obliged to pay 17.5% in VAT (British VAT). Consumers will supposedly benefit from this cancellation of taxes and will pay less for their consumption.
Via | The World Directly to the Paladar | Mushroom Snack Directly to the Palate | Caffeinated fries
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